Overview: In today's marketplace, competition is fierce. Customer expectations are continually rising and profit margins are narrowing, requiring companies to foster customer loyalty and retain current customers. Never before has Customer Relationship Management (CRM) been more important.

In response to this, CRMindustry.com was launched in 2001. The web site provides visitors with information on how to successfully leverage their people, processes and technologies to become a customer-centric company. Membership is free and provides access to breaking news, white papers, industry research, publications and much more all related to CRM.

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